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Audience: 16-34
Content: Music Videos, Sitcoms, Cartoons and Comedy
Distribution: Free view television (0.3% share of the viewing figures)
Originally launched in germany and now is one of the prominent mediums for music videos. The creator of the infamous 'Up your viva' advert, Neal S. Colyer, explained the message the channel was trying to convey '
The intention was get standout and reflect a more irreverent, less 'try hard' attitude in the launch campaign for VIVA. It had after all become a boring mainstream half music half entertainment channel with no attitude or character, no personality and just the usual too cool for school mediocre channel.'
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MTV is a similar channel to VIVA, and also has the same target audience, and it promotes the most recent music and includes interviews from a wide range of artists. This channel promotes music from pop and rock. MTV is more than just a music channel it is a brand that offers exclusive content on it's website, current news and television programs aimed at the your generation such a 'Jack Ass' and 'Rob Dyrdek's Fantasy Factory'. MTV also host the prestigious VMA (music video awards) and the MTV Movie awards that recognise each of the greatest artist in the respective fields. |
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Audience: 16-25
Content: Music Videos, Quiz shows, Illusion shows
Distribution: Free View television, website (o.3% of the viewing figures)
With the slogan 'Music and then some!' the 4Music brand is known for music programming on both Channel 4 and E4, so it has equity with its target audience of 16- to 34-year-olds. It launched with a bang with exclusive footage from the V Festival, where it increased brand awareness through sponsorship.
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Audience: All ages
Content: Music Videos
Distribution: Online, applications
Vevo is a website operated by sony and works in synergy with the website YouTube where viewers can watch the official music videos from there favorite artists. Vevo offers a unique playlist and favorites feature where you can set up a queue of your favorite songs. Vevo is a free website making it's revenue through advertisement between videos. these adverts include clothes shops like 'very.com'. These adverts are aimed young men and women.
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Audience: All ages
Content: User generated
Distribution: Online, Application
YouTube offers users the ability to upload there own copies of music videos, offer feedback and set up playlists of videos. YouTube also offers many other videos other than music videos and it is an incredibly popular website with 72 hours of video are uploaded to YouTube every miniute
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